Okio Mart is a home grown 24-hour convenience store in Balestier, Singapore that provides an extensive range of products, fresh food and services. We helped develop its visual identity.
Ranging from snacks, bill payment services to personal care items and more, Okio Mart also offers small carts to be used to navigate the store, providing true convenience to its customers.
With a wide variety of lifestyle products and a seamless checkout process, the identity was shaped into a bulbous pushcart icon to convey speed, reliability and convenience. Set in the centre, between ’Okio’ in light and ‘Mart’ in bold, the branding framework is kept flexible to allow for future brand expansion.