Obsession


DISCIPLINES
Branding
Graphic

COMPLETED IN
2017

CLIENT
Sean Tobin



Presented by School of the Arts, Singapore (SOTA), ‘Obsession’ is a theatre festival celebrating the works of William Shakespeare, one of the greatest English writers of all time. We helped conceptualise a key visual identity for the festival.





SYNOPSIS


Shakespeare’s plays have been known for their universal themes and insight into the human condition, often taking the audience through a wild range of emotions and turmoil.

To express this, we made use of two opposing red splattered crescents to capture the continual conflict with self and others which echoes of Shakespeare’s work. The symbol is then anchored with the title in all caps, and a tapered underline to form the final key visual identity.



BRAND POSTERS



All work © Zeharn&Zeherng